Why social is getting smaller.

Essays on private photo sharing, 6am Roll drops, and why your best nights don’t belong on an algorithmic feed.

More field notes

Industry Shift·4 min read

Meta’s $18B Settlement and the End of the Infinite Feed

When social apps optimize for time spent, friends get buried under strangers. Why the next generation of social products is built around a stopping point.

Product Design·3 min read

What Makes a Social Feed Addictive? (And How Finite Drops Fix It)

Infinite scroll removes the natural end of a page. Timed drops bring it back: you see last night’s photos, react, and close the app.

Instagram Alternative·4 min read

The Best Instagram Alternatives for Actual Friends in 2026

Instagram is built for creators and public reach. If you just want to see what your actual friends did last night, you need a different loop.

Product Model·3 min read

Social Camera vs. Social Media: Why the Camera Comes First

Social media starts with a feed to scroll. A social camera starts with the friends in front of you—and saves the reveal for 6am.

No-Feed Social·3 min read

No-Algorithm Social Apps: Why Smaller Friend Circles Are Winning

People aren’t tired of their friends. They’re tired of scrolling past forty ads and strangers just to see three photos from Saturday night.

Digital Minimalism·4 min read

Deleting Instagram Without Losing Your Friends’ Photos

Nobody stays on Instagram for the Explore page. They stay because they don’t want to miss their friends’ lives. Here’s how to keep the photos and drop the feed.

Shared Albums·4 min read

Shared Albums Feel Like Google Drive. Here’s What Works for Friends.

Shared albums treat a Friday night like a tax folder. Why keeping each friend’s Roll separate—and unlocking them together at 6am—actually gets the photos seen.